THE CANADIAN PRESS/Nathan Denette

THE CANADIAN PRESS/Nathan Denette

Iconic Salvation Army fundraiser faces increased demand, challenges due to COVID-19

Charity says it has not seen an increase in demand like this for decades

The Salvation Army is launching its annual Christmas kettle drive facing what it says is a level of need not seen since the Second World War — even as COVID-19 makes fundraising more difficult.

The iconic red kettles will start appearing in malls, grocery stores and other establishments across the country on Monday as the Sally Ann seeks to raise $23 million this year to help Canadians in need.

Funds raised through the campaign remain in the community where they are donated, with the money going to pay for Christmas hampers, meals and clothing along with drug-recovery programs and training.

Salvation Army spokesman John Murray says that target is 10 per cent more than in previous years — even though the charity has received five times the normal number of requests for help since the pandemic began.

“We’ve not seen the increase in in demand for assistance like this since post-World War Two,” Murray said. “That’s incredible when we consider that.”

Even meeting that modestly increased fundraising target could be a challenge, however, as COVID-19 threatens to wreak havoc on the Salvation Army’s normal way of doing business.

That starts with great uncertainty around exactly how many kettles will actually be out in the community as pandemic-related lockdowns in different parts of the country keep malls and other businesses closed.

“I think of Manitoba where we’re not going to be able to have Christmas kettles out, at least until the middle of December,” he said. “There are parts and pockets of Quebec that’s the same way.”

The Sally Ann is also facing a potential shortage of volunteers as many of those who have typically helped the fundraising drive are older Canadians who are more at risk from COVID-19.

While the charity is providing volunteers with personal protective equipment as well as training to ensure they stay safe, Murray says the actual recruitment of Canadians to help is a challenge.

“The actual recruitment, we’re certainly concerned about that,” he said.

“Annually, we would put out about 2,000 kettle locations across Canada during the holiday season. It remains to be seen whether we’re going to be able to have all those kettle locations filled this year.”

The Salvation Army isn’t the only charity facing challenges; many have previously raised concerns about a lack of volunteers and dried up fundraising due to COVID-19 even as demand for help skyrockets.

The Sally Ann says there has been a 19-per-cent increase in the number of people visiting the charity this year because of delayed wages, while the number saying they are homeless has doubled since 2019.

Like many other organizations, it is hoping that Canadians unable to donate in person will do so online at FilltheKettle.com or by phone at 1-800-SAL-ARMY (1-800-725-2769).

Lee Berthiaume, The Canadian Press


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

Charity and DonationsCoronavirusSalvation Army

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

B.C's COVID-19 dashboard shows the peaks and valleys of cases prior to the record daily report of 132 on April 9, 2021. (Dashboard image)
Interior Health has record day of COVID-19 cases

132 cases reported Friday, April 9, more deaths in Vernon hospital outbreak

(File photo)
Water quality advisory rescinded for Lakeview/Rose Valley Water System

There is no other water quality advisories in West Kelowna

Passengers make their way through Montreal–Trudeau International Airport in Montreal, Saturday, December 19, 2020, as the COVID-19 pandemic continues in Canada and around the world. THE CANADIAN PRESS/Graham Hughes
Dining indoors at YLW’s White Spot allowed despite public health orders

Airport post-security restaurants and BC Ferries cafeterias are exempt from the public health order

(Stock photo)
Snow levels above normal in Okanagan

Spring temperatures, rainfall will affect risk of flooding

B.C. Health Minister Adrian Dix and Premier John Horgan describe vaccine rollout at the legislature, March 29, 2021. (B.C. government)
1,262 more COVID-19 infections in B.C. Friday, 9,574 active cases

Province’s mass vaccination reaches one million people

Vernon Secondary School. (Google Maps)
Case of COVID-19 at North Okanagan high school

VSS exposure announced late Friday, April 9

Join Black Press Media and Do Some Good
Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

The Royal’s 1951 visit to Revelstoke. (Photo by Revelstoke Museum and Archives #17)
PHOTOS: Prince Philip visited Revelstoke – twice

The prince died April 9 at the age of 99

Nolan's Pharmasave in downtown Vernon received 200 AstraZeneca COVID-19 vaccines Friday, April 9, 2021. (Brendan Shykora - Morning Star)
AstraZeneca vaccines arrive at Vernon pharmacies

Four pharmacies in the city received doses of the COVID-19 inoculant Friday

The RCMP were called to the Alchemy Studio on Thursday, April 8. (Contributed)
Revelstoke yoga class fined for defying COVID-19 orders

The RCMP were called to the Alchemy Studio on April 8

An East Hill resident had their leaf bags torched in front of their home overnight April 8. Less than two weeks prior their garbage can was lit on fire too. (Taryn Allen photo)
Garbage, leaf fires spark fear in North Okanagan

First an East Hill residents’ trash can, then bagged leaves were lit on fire

Okanagan-based All Are Family Outreach Society, which provides support to those struggling from Armstrong to Kelowna, is in need of a new headquarters after leaving a Winfield church in June 2020. (All Are Family Outreach photo)
Okanagan outreach society in ‘desperate’ need after storage unit break-in

All Are Family Outreach had $4,000 in tools stolen from its donation shipping container

Most Read