A voter marks a ballot behind a privacy barrier in the riding of Vaudreuil-Soulanges, west of Montreal, on election day, Monday, Oct. 19, 2015. Online advertising is coming close to rivalling television when it comes to how Canada’s main political parties got their message out to Canadians last fall. The first election expense reports are now public on the Elections Canada website and show the Conservatives outspent the Liberals in their campaign effort with the financially-troubled NDP well behind.THE CANADIAN PRESS IMAGES/Graham Hughes

A voter marks a ballot behind a privacy barrier in the riding of Vaudreuil-Soulanges, west of Montreal, on election day, Monday, Oct. 19, 2015. Online advertising is coming close to rivalling television when it comes to how Canada’s main political parties got their message out to Canadians last fall. The first election expense reports are now public on the Elections Canada website and show the Conservatives outspent the Liberals in their campaign effort with the financially-troubled NDP well behind.THE CANADIAN PRESS IMAGES/Graham Hughes

TV, online ads, take lion’s share of party election spending, new reports show

In 2019 the Conservatives spent $4.6 million on online ads, the Liberals $3.8 million and the NDP $1.3 million

Online advertising is coming close to rivalling television in election advertising by some of Canada’s major political parties.

The first reports on expenses from last fall’s federal campaign are now public and show the Conservatives outspent the Liberals in their campaign effort with the financially troubled NDP well behind.

For the first time the expense reports are separating out online advertising as its own category, rather than lumping it in with any ads other than television or radio.

In 2019 the Conservatives spent $4.6 million on online ads, the Liberals $3.8 million and the NDP $1.3 million.

Television was still the king of the ad wars, with the Conservatives spending $9.3 million on television ads, the Liberals $5.2 million and the NDP $1.9 million.

Overall the Conservatives spent the most on their campaign, coming it at nearly $29 million, with the Liberals in second at $26 million and the NDP, which struggled to raise money in recent years, well back at $10.3 million.

ALSO READ: B.C. Interior First Nation breaks ground on farm-to-gate cannabis cultivation facility

The Canadian Press


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

elections

Just Posted

(Big White Ski Resort/Contributed)
Big White’s big clean-up: Large turnout for post-melt mountain tidy

More than 165 people showed up to help gather the litter left behind from the winter season

Mounties cover a burgundy truck with a tent at Buckerfields in West Kelowna on Monday, June 14. The RCMP is investigating after a woman’s body was found inside the truck. (Amandalina Letterio/Capital News)
West Kelowna RCMP investigating suspicious death after body found in truck

Police responded to a truck parked out front of a Main Street business where the body was found

David Larsen, left, and co-host Tony Peyton. (K96.3/Twitter)
Popular Kelowna radio host dies after battle with cancer

David Larsen was half of the longtime Kelowna morning-show duo David and Tony

A storm watch has been issued for the Okanagan, Kootenays and Columbia regions of B.C. (Calvin Dickson photo)
Another severe thunderstorm watch issued for the Okanagan

Conditions are favourable for thunderstorms that may produce strong wind gusts, hail and heavy rain

Craft Culture Events hosts its first of four summer markets at Prospera Place in Kelowna (Craft Culture Events/Contributed).
Kelowna’s Prospera Place summer market a success

Craft Culture Events hosts its first of four summer markets and vendors were ‘excited’ to be back

Singer-songwriter Jann Arden is pictured with a draft horse. (Canadian Horse Defence Coalition)
Jann Arden backs petition to stop live horse export

June 14 is the International Day to End Live Export of Animals

Penticton Overdose Prevention Society co-founders Desiree Franz, Shane Surowski and Stephanie Lines have created the city’s first unsanctioned public overdose prevention site using an old wine-tour bus. The site began operations in June 2021. (Desiree Franz/Facebook)
Volunteers launch Penticton’s first public supervised injection site

2021 is on pace to be the deadliest year for overdoses in Penticton on record

Join Black Press Media and Do Some Good
Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Kelowna-Lake Country MLA Norm Letnick, assistant deputy speaker at the B.C. legislature, presides over committee discussions. The legislature is completing its delayed spring session this week, with most MLAs participating by video conference. (Hansard TV)
B.C.’s daily COVID-19 infections dip below 100 over weekend

Only 68 new cases recorded Monday, four additional deaths

B.C. ambulance station in Revelstoke is expected to get a new system called the Scheduled On-Call (SOC) this fall. (Liam Harrap - Revelstoke Review)
B.C. ambulance changes could put Revelstoke residents at risk, warn local paramedics

Paramedics said to expect a substantial increase in ambulance response time starting this fall

This goose family went for a leisurely stroll down Vernon’s Main Street Saturday, April 25. (Dave Deshane photo)
Controversial Vernon goose cull won’t fly this year

Necessary permit procedures held up at a federal level

The BC Ferries website went down for a short while Monday morning following a provincial announcement that recreational travel between health authorities can resume Tuesday. (Black Press Media file photo)
BC Ferries’ website crashes in wake of provincial reopening announcement

Website back up now, recreational travel between health regions to resume as of Tuesday

The Kamloops Indian Residential School is photographed using a drone in Kamloops, B.C., Monday, June, 14, 2021. The remains of 215 children were discovered buried near the former school earlier this month. THE CANADIAN PRESS/Jonathan Hayward
Communities grapple with what to do with former residential and day schools

Some tear them down as a tool to help healing, others repurpose them as tools for moving forward

Four golfers from Fairview Mountain Golf Club in Oliver will golf from sunrise to sunset to raise funds for ALS on June 29. (Submitted)
Golfing from sunrise to sunset in Oliver for ALS

Four golfers from Fairview Mountain Golf Club have taken up the challenge June 29

Most Read