James Corden on the Late Late Show talking about BC Ferries on Wednesday, Nov. 18, 2020. (Screenshot)

James Corden on the Late Late Show talking about BC Ferries on Wednesday, Nov. 18, 2020. (Screenshot)

‘You’ll see it when you see it’: BC Ferries mask graphic gains James Corden’s attention

Turns out, James Corden fans were just as quick as B.C. social media users to pick up on the dual imagery

B.C. has made its mark in the late night talk show world yet again – this time thanks to a face mask graphic from aboard BC Ferries.

Earlier this month, the ferry company received widespread attention for a particular graphic intended to depict a man wearing a face mask.

As of this week, face masks are mandatory in all public indoor spaces – although BC Ferries vessels have had similar mandates for several months.

But shortly after BC Ferries unveiled the new signage, social media users pointed out the graphic could be interpreted to be showing male genitalia, making it go viral.

Turns out, James Corden fans were just as quick to pick up on the dual imagery when he showed it Wednesday night on the Late Late Show.

“A company in Canada is getting a lot of attention online for its sign encouraging people to wear a mask, because, well, you’ll see it when you see it,” he told the audience, followed by laughter.

“I mean, talk about graphic design – that’s a play on words.”

In a tweet earlier this week, BC Ferries acknowledged the various responses to the design.

“If there was anyone unaware about our mandatory requirement to wear masks … they know now.”

According to BC Ferries, the signs will be replaced in the near future.


@ashwadhwani
ashley.wadhwani@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Want to support local journalism? Make a donation here.

bc ferry

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

COVID-19. (Image courtesy CDC)
Rutland Middle School members test positive for COVID-19

Unspecified number of individuals now self-isolating with support from local public health teams

Mount Boucherie Secondary School in West Kelowna. (File photo)
School board challenges French Immersion expansion on Westside

Central Okanagan trustees cool to idea of Mount Boucherie Secondary absorbing Westside FI students now attending an overcrowded KSS

Central Okanagan Public Schools administration office in Kelowna. (File photo)
COVID-19 confirmed in 5 more Central Okanagan schools

All people who tested positive for the virus are self isolating at home

COVID-19. (Image courtesy CDC)
Interior Health reports 70 new cases overnight

The total number of cases in the region is now at 1,426

A man wearing a face mask to help curb the spread of COVID-19 walks in downtown Vancouver, B.C., Sunday, Nov. 22, 2020. The use of masks is mandatory in indoor public and retail spaces in the province. THE CANADIAN PRESS/Darryl Dyck
B.C. records deadliest day of pandemic with 13 deaths, 738 new COVID-19 cases

Number of people in hospital is nearing 300, while total cases near 30,000

Dani Barker, originally from Salmon Arm, is working with others in the New York City film industry to bring a script she wrote to life as a feature film called Follow Her. (Contributed)
Salmon Arm woman’s movie thriller nearing completion, in need of backing

Dani Barker wrote and stars in Follow Her which wrapped filming in New York in February

Axel Hasenkox, owner of OP Office Products in Penticton, is fed up after his store was tagged by an unknown person Monday Nov. 23, 2020. (Jesse Day - Western News
Penticton business hit by ‘senseless’ vandalism

Business owner disheartened after store tagged

The Smethurst kids Kai and Julia went door to door over two days spreading to cheer and handing out 200 treat bags full of home cooked goodies for a random act of kindness on Nov. 22 and 23. (Facebook)
Penticton family hands out 200 treat bags to neighbours

The Smethursts are also making Christmas meals for anyone who needs it

Police have identified this woman accused of spitting on an employee at the Skaha Liquor Store on Sunday, Nov. 21. She also is seen on video purposely dropping his phone.
Unmasked woman who allegedly spat on a Penticton employee has been identified

Police say thanks to the public, they were able to identify her

FILE - This May 4, 2020, file photo provided by the University of Maryland School of Medicine, shows the first patient enrolled in Pfizer's COVID-19 coronavirus vaccine clinical trial at the University of Maryland School of Medicine in Baltimore.  Pfizer announced Wednesday, Nov. 18, 2020, more results in its ongoing coronavirus vaccine study that suggest the shots are 95% effective a month after the first dose. (Courtesy of University of Maryland School of Medicine via AP, File)
VIDEO: B.C. planning for the rollout of COVID-19 vaccines in the first weeks of 2021

The question of who will get the vaccine first relies on Canada’s ethical framework

This undated photo issued by the University of Oxford shows of vial of coronavirus vaccine developed by AstraZeneca and Oxford University, in Oxford, England. (University of Oxford/John Cairns via AP)
Canada can make vaccines, just not the ones leading the COVID-19 race

Canada has spent more than $1 billion to pre-order seven different developing COVID-19 vaccines

British Columbia Premier John Horgan speaks during an announcement about a new regional cancer centre in Surrey, B.C., on Thursday, Aug. 6, 2020. Horgan is set to introduce his NDP government’s new cabinet Thursday. THE CANADIAN PRESS/Darryl Dyck
Horgan’s NDP cabinet built to tackle pandemic, economic recovery, says former premier

Seven former NDP cabinet ministers didn’t seek re-election, creating vacancies in several high-profile portfolios

Join Black Press Media and Do Some Good
Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Most Read